Warner Bros. warms to BitTorrent
Warner Bros has announced plans to utilise the BitTorrent peer-assisted delivery system sell through of motion picture and television content in the United States.
With this announcement, Warner Bros. becomes the first major studio to provide legal video content via the BitTorrent publishing platform.
The announcement follows BitTorrent’s agreement with the Motion Picture Association of America (MPAA) to prevent film piracy and promote innovation in online digital distribution of content. Content published with BitTorrent will be available on the BitTorrent.com website and feature downloadable programming.
The service is intended to launch in the northern summer of 2006 and will initially feature more than 200 Warner Bros. new releases, old favourites and television series.