Two days of in-depth digital techniques from professional photographers and industry experts.

9.30AM DIGITAL PHOTOGRAPHY MASTERCLASS
Grenville Turner
How to achieve professional results in your digital photography. This workshop is aimed at the advanced photographer who wants to understand all the variables. Learn the skills required for the recognition and capability to operate a digital camera, whether a compact or SLR. It will cover power supply, settings, disc insertion, recording, playback and menu settings for advanced users. Harness the skills required in manual override operations. Topics covered will include image sizing, printing, TIFF and JPEG files, manual focus and macro, exposure and white balance adjustment. Digital Image Management using a professional cataloguing program and archiving digital images. Includes an introduction to using Photoshop as the digital darkroom including basic colour theory, toolbox and menus, using filters, tonal and colour correction, file formats, and working with adjustment layers. The workflow and digital darkroom will be demonstrated live and a high end digital print will be produced on the latest epson printer. www.grenvilleturner.com

11.30AM BREAK

12.00PM STOCK PHOTOGRAPHY DEMOCRATISED
Adrian Treahy, Gekko Images
Learn how photographers can gain access to a power-packed sales channel where they can control which images get uploaded and which get bought, so they can effectively realise this latent income source. Gekko Images is a unique photo library service that offers photographers a solution to upload, manage and sell their portfolio online. Likened to an 'eBay' for images, this service is tightly integrated with iView MediaPro and has been developed to give photographers access to a sales channel.

1.00PM LUNCH BREAK
VISIT THE EXHIBITION

2.00 CASE STUDY: GLOBAL CAR LAUNCH - MAZDA MX-5
Glenn Gibson, Blue Fish Productions & Tim Handfield, Oloto
In an industry driven by creative standards, 'digital' is often misunderstood by clients and poorly explained by practitioners. Glenn will talk about the challenges of adopting digital technology and integrating it into workflow situations that uphold the highest creative standards whilst providing clients with substantial benefits. Australia's Blue Fish Productions will take you through their all-digital approach to the creation and worldwide distribution of photography and video assets to support the global launch of the all-new Mazda MX-5. With hand-built prototypes available only weeks before the global launch date, the challenge was to create and distribute over 300 photographs, 30 minutes of edited HD video footage and a two-minute feature video presentation in HD for worldwide PR and marketing to support the global unveiling. The combined stills and HD video shoot was conducted under a veil of secrecy on secure locations around Victoria. The entire workflow for both photography and motion pictures was digital. In partnership with another Melbourne-based company, Oloto, the worldwide distribution of all photographic assets was coordinated via a secure Web-based asset management and distribution system. Mazda's worldwide marketing and PR departments, along with their global partners (ad agencies, designers, Web developers) were also able to provide instant feedback to Blue Fish via a web interface for their specific requirements for customisation and digital retouching of images to incorporate local model specification variations. www.bluefish.com.au

3.00PM BREAK

4.00PM PHOTSHOP CS MASTERCLASS
Mark Galer, author, Photoshop CS Essential Skills
Explore the important new features of Photoshop CS, including an introduction to the essential skills allowing a professional non-destructive image editing approach. Mark will demonstrate techniques to aid in the creation of accurate adjustment and layer masks, enabling professional image retouching and montage.

7.00PM DIGITAL VIDEO/DIGITAL IMAGING AWARDS & SCREENINGS

DAY TWO 3 JUNE

9.30AM COLOUR MANAGEMENT MASTERCLASS
Lee Wynyard
"Why can't I print what I see on my screen?" "How did the printer get that result when my inkjet print was perfect?" "Why is the client saying my images are too warm?" It's fair to say that everyone who has had anything to do with getting colour from one medium to another has experienced similar frustrations with the process. Lee Wynyard will take you through the sort of issues that have you tearing your hair out in digital frustration. His detailed workshop takes you through the essentials of characterisation, linearisation and calibration of devices, profiling and teaching you how to fine tune your workflow and applications. www.colourguru.com

11.30AM BREAK

12.00PM DESIGN & ILLUSTRATION
Phillip Small, Watermark Ltd
Explore the challenges of working with a digitally networked team of illustrators and artists that stretch across Sydney, Auckland, and Wellington, Watermark is a successful NZ-based company designed around a unique business and creative model. With seventeen illustrators in the collective, Watermark offers a diverse range of styles from complex computer-rendered illustrations though to hand-drawn typography and conceptual sketches. The range of divergent illustrators in the group are able work collaboratively to deliver digitally in any format. www.watermarkltd.com

1.00PM LUNCH BREAK
VISIT THE EXHIBITION

2.00PM MULTIPLE CAMERA ARRAYS
Mark Ruff
See why program and commercial makers across the globe have turned to Mark and his unique digital system based on up to 60 Canon EOS 10D digital SLR cameras. Mark Ruff has spent more than five years perfecting a method of freezing of a moment in time with a "multiple camera array" of up to 60 specially modified professional digital cameras. Some of the recent projects his system has been utilised on include shots for National Geographic Channel, a feature film in Los Angeles and TVC for Carlton and United Breweries and Hyundai. For a working example visit this link to see the results in action. (QuickTime 4 required) http://www.ruffy.com/realtime.htm

3.00PM BREAK

4.00PM SPORT/ACTION PHOTOGRAPHY
Mark Watson
Come on an action-packed ride with one of Australia's premier extreme sports photographers, learning the unique technical and creative demands of recording death-defying activities in the wild. Mark was seven years old when he first picked up a camera and many would claim it has not left his hands since. The passion for the subjects he photographs is evident in his images and Mark has become one of Australia's foremost adventure sports photojournalists.

Grenville Turner
Grenville Turner has worked behind the camera for more than 30 years and is regarded as one of Australia's leading landscape and documentary photographers and imaging specialists. A teacher and mentor, Grenville's vast knowledge of both film and digital formats has provided him a unique platform for teaching both disciplines. He regularly conducts specialised digital photography and imaging courses for Sydney University, Charles Sturt University and the KVB Institute, as well as a series of digital photography short courses for semi professional photographers making the transition to the digital medium. His discussion forum at www.grenvilleturner.com offers students and peers and opportunity to air views and exchange ideas on the digital revolution. Grenville's work has been exhibited throughout Australia, Europe and the United States. He has published several books and has contributed to many major international publications including National Geographic, Time, Fortune, Esquire, Stern, Conde Nast's Traveller, Australian Geographic and Geo. Grenville's photographic works are included in a number of corporate collections both in Australia and overseas, as well as in major art galleries across Australia, including the National Gallery.

Adrian Treahy
Adrian Treahy has worked in the photography and communications market for over 20 years both as a creative professional photographer, teacher and most recently as a partner in an advertising agency servicing one of Australia’s largest advertising clients. He as applied his experience and understanding of technology to the development of the Gekko Images system. With a Masters Degree in Digital Media from UWS, and has held positions as Head of Photography at KvB Institute of Technology, Head of Digital Media at NineMSN, Tribal Digital and The 360 Partnership. www.gekkoimages.com.au

Glenn Gibson
Glenn Gibson, director of Melbourne’s Blue Fish Productions, has been a professional photographer for 20 years. His career has embraced everything from people-based editorial to mainstream advertising and now also includes directing and shooting moving footage in HD. Blue Fish has a long and successful history of integrating digital technology into the creative process and their recent global launch shoot for Mazda's new MX-5 saw an entirely digital workflow utilized for both stills and High Definition video. This also included delivery via a secure, Web-based asset management and distribution system to Mazda's worldwide network of PR, marketing and agency partners. www.bluefish.com.au

Tim Handfield

Tim Handfield, Director of Oloto, is an innovator with more than 20 years experience in the photographic industry both as a professional photographer and professional photo lab owner and more than 10 years experience in digital photography. Tim was one of the first people in the photographic industry to anticipate the change from analogue to digital processes. In 1992 Tim launched icorp consolidated, a new business providing computers, digital cameras and digital video systems to creative professionals as they became involved in the digital revolution. Under Tim's direction icorp consolidated was responsible for implementing technology solutions for many significant projects including the National Gallery of Victoria Digitising project to create high resolution digital photographs of 20,000 artworks from the Gallery's collection, an automated time lapse digital photography system to record the building of the Docklands Stadium and the supply of the video productions systems for ACMI at Federation Square. A digital photography reaches maturity, leading to an explosion in the number of digital images that businesses create and manage, Tim sees the next technological challenge as the management and distribution of digital media files.

Mark Galer
Mark Galer is a Senior Lecturer in photography at the Royal Melbourne Institute of Technology, Australia. He is also co-writer and teacher on their online photography courses. He has lectured in photography in the UK and Australia and has worked commercially as a freelance photographer on corporate and editorial assignments. Mark Galer is the author of five books published by Focal Press, including the forthcoming Photoshop CS2 Essential Skills.

Lee Wynyard
Lee Wynyard is colour-obsessed. Always has been. Lee studied photography for six years in Sydney and was awarded the Kodak Trophy for his final year thesis in Current Research and Development. In the US, he studied Light and Color in Nature at UCLA. He led the winning team in the National Enterprise Workshop, winning a study tour of the US for their marketing and financial strategies for new product commercialisation. More recently his study has focused on the technical qualities of light and colour and their application to the digital workflow. He has completed advanced colour management courses with US company, Chromaticity and with GretagMacbeth. Lee now offers his services as a colour management consultant, through his company, ColourGuru.com, helping visual arts professionals attain accurate colour. His clients include Art Gallery of NSW, Powerhouse Museum, State Library of NSW, Australian Museum, NSW Tafe, CSIRO, picture libraries, photographers and graphic designers. www.colourguru.com

Phillip Small
Phillip Small is a commercial illustrator and Sydney-based director of Watermark, a trans-Tasman collective of 18 diverse artists and illustrators working both digitally and traditionally. In the last six years of his career his work has focused primarily in the area of Packaging, Design and Advertising. He is a multi disciplined, digital illustrator, using Photoshop, Illustrator, and Painter software, to render final artwork. Some of the jobs he's worked on were for Glaxo Smith Kline, Vodafone, Arnotts, Cadburys and Telstra, to mention a few. He enjoys working collaboratively with clients, customising and crafting unique solutions to their particular project. He's also passionate about the effectiveness of illustration in a market where every day it's more challenging to stand out in the crowd. www.watermarkltd.com

Mark Ruff
Winner of the Australian Cinematography Society Ross Wood Snr Award 2002 for Innovation and Advancement of Cinematography, Mark Ruff has a degree in Physics. He worked as a Technical Director for NetworkTEN for nearly a decade and after a career change that began with a degree from RMIT in Photography, he spent a further 10 years as a commercial/advertising photographer. www.ruffy.com

Mark Watson
After receiving a Bachelor of Scientific Photography from RMIT University, Mark pursued his passion for being amongst the action and capturing the essence of true 'adventure' sports. Whether it is hanging off a rope, swimming through a canyon or lying in the snow, Mark has the ability to be amongst the action and capture the essence of true 'adventure' sports. The challenge to produce both images and words that create emotion drives Mark to push the boundaries of conventional photography and journalism, and his work is regularly published in outdoor and sporting magazines worldwide. When he is not working, Mark can be found surfing or mountain biking wherever there is water or wilderness. www.mwphotography.com.au

Download the booking form or book online