| Digital Media Festival 5-7 December 2006 Sydney Convention Centre Darling Harbour |
| The ultimate in digital creativity, Australia’s annual DMF comprises four conference streams plus technology exhibition. The program for the Media 2.0 stream is below, for other conference streams click the links to the right. |
| MEDIA 2.0 CONTENT -
ANYWHERE - ANYTIME - ANYHOW |
| WHO SHOULD ATTEND? |
| Digital
content creators, web publishers and advertisers
seeking to learn how to leverage new content distribution
models. Corporate and government organisations
keen to take advantage of an enhanced ability
to utilise more channels to communicate with their
staff and customers, from podcasting to intranet
and Internet video. |
MEDIA
2.0 brings bring together the pioneers of the
new media era of video blogging, mobile broadband
and IPTV.
New digital technologies are challenging traditional
media services, resulting
in the emergence of new players, content, services
and platforms.
The internet has matured to the point where rich
media especially video-on-demand content, delivered
as either a stream or download, is a natural focal
point for a variety of sites launched on what’s
being billed as Web 2.0. No longer is video an
after-thought on text-driven websites. Many new
websites
are video-centric.
Media 2.0 will feature leading experts seeking
to meet the public’s growing demand for
truly personalised media that is inspiring a rush
of creativity and new ways for web publishers
to reach audiences. It will explore and explain
the new media landscape of anywhere, anytime anyhow.
|
| BOOKING
FORM |
|
| DAY ONE WEDNESDAY
6 DECEMBER |
| |
9:00am WHAT THE HECK
IS WEB 2.0?
John Allsopp, Director,
WestCIV
What is Web 2.0 anyway? Is it more than a buzzword?
John Allsopp addresses this
issue and takes a look at a couple of the key pieces
of technology driving a new
wave of innovative web applications, AJAX and RSS,
and some of the philosophies
associated with new sites and online services. |
|
10:00am CASE
STUDY: NEWS DIGITAL MEDIA
Sigrid Kirk, group publisher;
Tom Quinn, Chief Technology
Officer & Hugh Martin, editor, news.com.au
Go behind the transition of News Interactive to
News Digital Media as the company
continues to develop its Australian Web sites, utilising
the global media properties
of News Corporation to offer fully integrated video
and interactive features. |
| |
11:00am ONLINE PRIME TIME: A NEW RACE IN THE RATINGS GAME
Andrew Reid, Managing Director, Nielsen//NetRatings Australia
Nielsen//NetRatings is looking to create a single sample internet and television panel to help advertisers better understand the relationship between the two media. The firm has plans to launch a TV-style ratings system for online streamed video broadcasts, as well as video podcasts or content that may be downloaded and watched later on other devices. Learn how this leading Internet media and market research firm is seeking to measure and assess the interaction between these two media. |
| |
12:00pm ROO
ONLINE VIDEO NETWORK
Tristan Place, VP Sales
& Strategic Partnerships, Australasia, ROO Online
Video Network
Jump into Web video with ROO Online, consistently
ranked as one of the world’s 10 most viewed
online video networks. Its turnkey services to Web
site publishers, content producers and advertisers
are designed to tap into shifting consumer preferences
to watch video via the Internet and broadband-connected
devices. |
| |
| 1:00pm LUNCH
BREAK - VISIT THE EXHIBITION |
| |
2:00pm CORPORATE
MULTICASTING
Dave Winter, chief technology
officer, Vividas
Vividas Group plc is a developer and provider of
video technologies that enable full screen, high
quality video via the internet or on corporate networks.
Learn how Vividas’ proprietary technology
overcomes the disadvantages of competing solutions
that typically offer only partial screen, or poor
quality full screen viewing and generally require
the user either to have or to install specialist
player software. The company has recently launched
Managed Virtual Proxy software that facilitates
multicasting and video file sharing across corporate
networks, without causing congestion on the wide
area network. This software instantly enables corporations
to deliver full screen TV quality video to each
desktop without hardware, infrastructure, desktop
software upgrades or adverse effect on network performance. |
| |
3.00pm THE
BUSINESS OF PODCASTING & V-LOGGING
Cameron Reilly, CEO, The
Podcast Network
The Podcast Network (TPN) was launched as the world’s
first podcast publishing
business in February 2005 and continues to be one
of the largest publishers of
independent podcasting content on the globe, with
over 70 podcasts in production,
over 250,000 listeners, and the support of a dozen
advertisers. |
| |
4.00pm PANEL
SESSION: ADVERTISING STRATEGIES
Panellists: Cliff Rosenberg, managing director, Clear Light Digital; Kerry Field, National Interaction Director, MindShare; David Holmes, Managing Director, OneDigital, Jules Hall, General Manager, NetX communications
Cliff will show how can advertisers deliver a message
in this diversified digitalculture:
broadcast, cable, satellite, broadband, podcasting,
games and mobile. |
| |
5.00pm PRODUCING
VIDEO FOR WEB & MOBILE
Ian Gardiner, Managing Director, Viocorp
How producing for the
web differs from producing for broadcast, DVD and
other
more traditional distribution outlets. Learn the
technology differences between
creating video for the web versus mobile devices |
| |
| DAY TWO Thursday 7 December |
| |
9:00am CASE STUDY: FAIRFAX DIGITAL
Ian Vaile, director of Fairfax Digital Productions
Fairfax Digital is the largest publisher in Australasia, with newspapers that reach over 2 million readers per day, and Web sites viewed by over 3.5 million each month. Follow its transformation into a genuinely integrated digital media company that sees broadband as be the key driver of future growth. |
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10:00am THE CONSUMER AS PRODUCER
David Holmes, Managing Director, OneDigital
User Generated Content – whether it’s the latest news footage from the Middle East or the hottest rock video, UGC is supplementing professional content. David Holmes provides you with a guide for the industry. |
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11:00am PROFITING FROM THE MULTIPLIER EFFECT IN A CONVERGENT MARKET
Peter Miller, Managing Director, Adstream
Convergence in the media market is progressing apace. Digital technologies are presenting advertisers and their agencies with an array of enabling tools and applications that allow them to produce superior advertising work that can be deployed cross-media. There are efficiency gains available but there are also pitfalls. Peter will attempt to provide a navigational aid. |
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12:00pm DIGITAL RIGHTS MANAGEMENT Panel Session
Carolyn Dalton, Special Counsel, MinterEllison and Brendan Scott , Open Source Law, Dave Winter, chief technology officer, Vividas
Understand the implications of content and licensing when moving into the digital environment through an essential look at digital rights management i(DRM) issues and legal considerations in the field of video, music and intellectual property (IP).
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| LUNCH BREAK - VISIT THE EXHIBITION 1:00pm |
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2:00pm WHY 2006 IS THE YEAR OF IP VIDEO
John Karantzis, Managing Director, Reeltime.tv
Point, click and watch is on the way to Australia, courtesy of ReelTime.tv, which has licensing agreements with more Hollywood and independent studios than any other player in the Australian broadband entertainment market. Reeltime has already announced an exclusive TV and movie broadband download service for Australian residents on Yahoo!7. |
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3:00pm MOBILE MEDIA INNOVATION AND ISSUES
Prepare yourself for the opportunities of wireless broadband distribution and how next-generation personalised media is making new partnerships and business models for the audience of one. |
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4:00pm SOCIAL MEDIA: THE BUSINESS OF ONLINE COMMUNITIES
Ricki Mulia is Head Of Communications & Network Services at Yahoo!7,
Learn how to capitalise on social media - blogging, podcasting, search engine optimisation and other emerging technologies. |
| |
5:00pm THE CONNECTED CONSUMER
Understand how entertainment and information, content and technology are converging, from the digital home to the mobile and Wi-Fi universe. |
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| ABOUT OUR
SPEAKERS |
| |
 SIGRID
KIRK
Sigrid Kirk is the group
publisher for NEWS.
com.au and FOXSPORTS.com.au, two of News Interactive’s
media sites. She is responsible for
managing every aspect of the sites, including commercial
and technical strategy, operations
and content. She also works closely with the News
Limited newspapers, News Interactive
executive team and other News Limited companies
on content enhancement and commercial agreements.
Sigrid brings a wealth of journalistic and online
experience, having previous positions as group manager
of online content and media with Telstra Bigpond,
Director of Content and Programming at Excite@Home,
chief of staff at the Sydney Morning Herald and
head of network
content at ninemsn. |
| |
TRISTAN PLACE
One of the founding employees
of ROO Online Video Network, Tristan Place
is vice-president of sales & strategic partnerships,
Australasia. Tristan has
been worked in online media for 10 years both in
Australia and the US across
advertising sales, business development, product
management, enterprise
applications and digital content licensing. Mr Place
has held various senior
sales management and business development positions
with leading publishers
and web businesses such as The Age, Fairfax Interactive,
TMP Worldwide and
Monster.com and has had provided consultancy services
for several Australian
businesses launching video applications in the SE
Asian region. He manages
sales and strategic relationships across content
partners, advertisers and
publishers in Australasia. ROO’s tier one
partners in Australia include News
Limited, CitySearch, WhitePages Online, Reed Business
Publications, Sportal
and SBS Television. www.roo.com. |
| |
 CLIFF ROSENBERG
Cliff Rosenberg is the Managing Director at Clear Light Digital, an Australian digital strategy company. Founded in 2005 in Melbourne, Clear Light Digital specialises in digital strategies, SEO, SEM and the delivery of online advertising technologies and solutions. Previously, Cliff was MD of Yahoo! Australia and New Zealand for three years, resigning in July 2006 to join Clear Light Digital. Prior to his role at Yahoo!, Cliff was also MD at iTouch Australia, the wireless application service provider. www.clearlightdigital.com |
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RICKI MULIA
is Head Of Communications & Network Services at Yahoo!7, where he is responsible for mail, instant messenger, VOIP, Flickr Photos, Frontpage, personalisation, My Y!, registration, widgets, videoplayer and podcasting. Ricki will be addressing the topic of SOCIAL MEDIA: THE BUSINESS OF ONLINE COMMUNITIES.
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IAN VAILE
Ian Vaile is director of Fairfax Digital Productions, responsible for developing, producing and distributing multi-platform content, including video and multimedia. He was previously content, commissioning and editorial head for the ABC’s New Media and Digital Services division. He began his career at ABC TV, moving to ABC Current Affairs Radio as a producer, and has held several senior new-media management roles. Fairfax Digital is the online division of John Fairfax Holdings and consists of about 30 interactive sites. www.fairfax.com.au |
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DAVE WINTER
Dave Winter is a graduate of Monash University and CTO of Vividas in Australia, having joined the Group in 2000. He also has responsibility for the Group’s R&D and Production resources.
www.vividas.com |
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 JOHN ALLSOP
John Allsopp is a director at westciv, the company that developed the Style Master CSS editor and publishes a number of courses for learning CSS, HTML/XHTML and standards based design. He writes widely on web standards and software development issues and maintains the blog at http://blogs.westciv.com/dog_or_higher/
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 CAMERON REILLY
Cameron Reilly is the CEO of The Podcast Network (TPN). Before founding TPN, Cameron worked in senior sales and consulting roles at internet and technology industry leaders such as Microsoft and Ozemail. In the pre-Internet days he was a producer for a corporate video production company in Melbourne.
www.thepodcastnetwork.com
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PETER MILLER
Peter Miller is the Managing Director of Adstream Australia, a company he joined in early 2004. Adstream is an innovative digital marketing services company and has grown and diversified rapidly under his leadership. Adstream recently acquired Quickcut Australia which has lead the print and publishing production services market for over a decade. Today, Adstream manages the distribution and production workflow requirements of most advertisers in Australia. Prior to joining Adstream, Peter held senior sales and marketing positions with leading newspaper and magazine groups Pacific Magazines, Fairfax Media, News Limited and ACP. He is a Trustee of the Sydney Theatre Company Foundation, Chairman of the Big Issue Magazine Advisory Group and a Director of the Cancer Patients Foundation.
|
| BOOKING
FORM |
| Other programs: AEAF Digital Video Digital Imaging |
